Strategic communications for the impact sector
AMS is a purpose-driven communications agency for NGOs, foundations, charities and social enterprises.AMS helps purpose-driven organisations amplify their impact.
We use strategy, storytelling and digital tools to help organisations achieve their mission.
Who we've worked with
Services
STRATEGY
AND ADVISORY
Communications strategy
Stakeholder engagement
Messaging and toolkits
Training and coaching
TRAINING
AND COACHING
Spokesperson training for media, leadership coaching,
communications advisory.
Media placements we've recently secured for our clients
Insights
The “algorithmic media environment” and nonprofit communications
Platform algorithms and AI tools are reshaping how information travels, who gets heard and what audiences treat as credible. For nonprofits and international organisations, communications strategy now has to account for more than message quality. It must also consider visibility, trust signals, misinformation risk and the mechanics of digital distribution.
Why we don’t offer unpaid internships (and what we do instead)
Unpaid internships are still treated as a standard route into nonprofit communications, but they often exclude talented people and undervalue the work itself. This blog sets out why AMS has chosen a different model, and how structured, compensated contribution creates stronger outcomes for both early-career professionals and the sector.
How to translate technical content for public audiences
Technical accuracy is not enough if people cannot use what you publish. Drawing on 10 recent NGO and UN calls for proposals, this blog explores how organisations can turn dense, specialist material into clear public-facing communication that works across audiences, channels and formats.