Strategic communications for the impact sector
AMS is a purpose-driven communications agency for NGOs, foundations, charities and social enterprises.AMS helps purpose-driven organisations amplify their impact.
We use strategy, storytelling and digital tools to help organisations achieve their mission.
Who we've worked with
Services
STRATEGY
AND ADVISORY
Communications strategy
Stakeholder engagement
Messaging and toolkits
Training and coaching
TRAINING
AND COACHING
Spokesperson training for media, leadership coaching,
communications advisory.
Media placements we've recently secured for our clients
Insights
Four habits to help you excel at any job
The habits you build early in your career can shape your professional trajectory for decades. Drawing on over 20 years of experience in the impact sector, this article outlines four essential habits: listening with intent, developing coaching skills, learning from every role, and building self-awareness. Together, these approaches strengthen decision-making, relationships and long-term professional effectiveness across any role.
How to prove that communications delivers
Proving the value of communications remains a challenge for many nonprofit teams, particularly when donor journeys are complex and non-linear. This article reframes communications as a driver of “readiness” — creating the conditions for funding, partnerships and engagement. It introduces a practical measurement framework across trust, discoverability, engagement quality and conversion readiness, enabling teams to demonstrate progress without relying on oversimplified attribution models.
Bogged down with jargon: Why even brilliant organisations struggle to explain what they do
Even the most thoughtful organisations can struggle to explain what they do. This piece looks at why jargon shows up in our work, how it affects understanding, and simple ways to make our language clearer and easier to connect with.
Critical success factors and assumptions: the hidden architecture of effective partnerships
What makes partnerships succeed beyond deliverables and KPIs? This article explores the role of critical success factors in effective collaboration, and how identifying them early can reduce friction, strengthen alignment, and improve outcomes in complex, impact-driven projects.