Strategic communications for the impact sector
AMS is a purpose-driven communications agency for NGOs, foundations, charities and social enterprises.AMS helps purpose-driven organisations amplify their impact.
We use strategy, storytelling and digital tools to help organisations achieve their mission.
Who we've worked with
Services
STRATEGY
AND ADVISORY
Communications strategy
Stakeholder engagement
Messaging and toolkits
Training and coaching
TRAINING
AND COACHING
Spokesperson training for media, leadership coaching,
communications advisory.
Media placements we've recently secured for our clients
Insights
Why we don’t offer unpaid internships (and what we do instead)
Unpaid internships are still treated as a standard route into nonprofit communications, but they often exclude talented people and undervalue the work itself. This blog sets out why AMS has chosen a different model, and how structured, compensated contribution creates stronger outcomes for both early-career professionals and the sector.
How to translate technical content for public audiences
Technical accuracy is not enough if people cannot use what you publish. Drawing on 10 recent NGO and UN calls for proposals, this blog explores how organisations can turn dense, specialist material into clear public-facing communication that works across audiences, channels and formats.
Make your annual report work harder
Too many NGOs treat the annual report as a compliance exercise and move on. The stronger approach is to use it as a strategic asset: one that shows stewardship, builds donor confidence and helps partners assess credibility. Here is how to make your annual report clearer, more usable and more valuable throughout the year.
The hidden role of communications at your organisation’s retreat
Retreats are often judged by their agenda or facilitation, but the real difference-maker is usually communication. A clear strategic narrative, shared language and strong follow-through help organisations turn discussion into alignment, decisions and lasting action.